Nonprofit: The Arboretum at Flagstaff
At a glance
Client: The Arboretum at Flagstaff, Flagstaff, AZ
Scope: Web site design, XHTML/CSS coding, search-engine optimization, copyediting, media integration, blog integration / customization, interactive calendar, online donations and payments, site search, e-mail marketing integration
Visual interface concept: Julie Sullivan
UX design, content wrangling, and coding: Nancy Riccio
Status: Maintained by client
URL: thearb.org
Description
The Arboretum is one of Flagstaff’s local treasures. The organization was looking to update its site and offer visitors easy access to information about events and ongoing activities. In addition to giving the site a fresh, current look, we developed a streamlined architecture that showcases key information and serves as a rich resource for Colorado Plateau gardeners. We also integrated several news blogs to highlight current info about events and research.
Plateau MediaWorks, LLC, also worked with a team to design and build an online database. This database will allow visitors and researchers to access information on 500 plants in the Arboretum’s living collection. PMW designed the user interface and developed prototypes for the tool.
